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Travel Booking - Landing Page Design
As a designer, my task was to create a modern, minimalistic and user-friendly landing page for a travel booking company. The goal was to provide a seamless user experience that would encourage visitors to explore and book travel packages quickly and easily.
To achieve a modern and minimalistic design, I used a monochromatic colour palette with shades of blue and white. The typography was clean and straightforward, with a mix of sans-serif and serif fonts to create contrast and hierarchy. The layout was designed to be simple and easy to use, with a clear hierarchy of information, and prominent call-to-action buttons.
- Clean: The landing page design was minimalistic, with a clean and uncluttered layout.
- Intuitive: The user interface was designed to be intuitive, with a clear navigation structure and easy-to-use search features.
- Responsive: The landing page was designed to be responsive, ensuring that it would be optimised for all screen sizes and devices.
- Interactive: The landing page was designed with interactive elements such as hover effects and animations to make it more engaging and user-friendly.
- Scannable: The layout was designed to be scannable, with clear headings, bullet points, and short paragraphs to make it easy for users to find the information they need.
- Accessible: The landing page was designed to be accessible, with appropriate contrast, and clear and concise copy to make it easy for all users to use and understand.
The landing page I designed for the travel booking company was modern, minimalistic and easy to use. By using a clean and intuitive design, the landing page provided an engaging user experience, resulting in increased engagement and conversions.
